Testimonial #42: Help the male first!!

The Store I used to work at was recently converted into a "demo" store. There are only four Demo stores in the nation and one of them is 15 minutes from my house. The main differences you'd notice is that there are leather couches, about three in every department, with a Television to play video games or watch movies and so on. They have a newly designed Media Department which allows them to have the clearest view possible of all the rows of CDs and DVDs so they can prevent theft more efficiently. The store currently contains 2 General Managers and 2 or 3 managers for every normal manager. They apparently need more managers to control the Demo Store. Best Buy Corporate also has sent people to take opinions and surveys from customers on the new layout. In addition to appearence, all the staff were retrained to a new form of "customer service and awareness" My insider discussed with me the 7 hour retraining meeting they had at a popular ritzy hotel. The new strategy was to target all sales at the "Rich Men between the ages of 19 and 55" demographic. It was said that studies have shown that this group really wants to look 'cool' and will pay whatever they can to end up that way. The new plan is to basicly gear all advertizing to this new demographic and they were specifically told, that if there are two people looking at the same product, help the male inbetween 19 and 55 first. I will try to get more details on other new selling strategies for this "DEMO STORE" All employees had to sign a 13 page non-disclosure agreement that said that they could not discuss the new strategies with anybody other then fellow Best Buy Co-workers. This is why it is difficult for me to get information. Anybody bringing a camera of any sort into Best Buy better not be cought taking a picture or else they will be escorted out of the store. Mum is the word here and I will get as much information as possible.

Ex Cashier


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